Dog Bed Product Innovation
Ruggable Project overview…
Context: We conducted empathy interviews with Ruggable Dog Owners to understand needs and insights about dogs and their owners to leverage in new product design
Instructions:
• Review each of the 3 Value Propositions that include customer personas, anecdotes, needs and insights that serve as a catalyst for ideation
Each sketch should demonstrate:
• Functional considerations for the consumer/pet and how this helps solve the problems being presented.
• Manufacturing considerations and an understanding of how this product would be produced along with what materials will be used and why.
